Get Doing Research Projects in Marketing, Management and PDF

By Chris Hackley

ISBN-10: 0203402596

ISBN-13: 9780203402597

ISBN-10: 0203411447

ISBN-13: 9780203411445

ISBN-10: 041526894X

ISBN-13: 9780415268943

Llustrates how interpretive ways will be utilized to analyze tasks within the fields of administration, advertising and purchaser examine inside a pragmatic advisor to discovering and writing a learn undertaking.

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Extra resources for Doing Research Projects in Marketing, Management and Consumer Research

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The independent research project 25 Exploratory An exploratory research design seeks insight and understanding, it does not seek to confirm generalizable facts. Hermeneutics The study of the theory of interpretation. Hermeneutics derives from approaches to Biblical interpretation or exegesis. Hypothesis A hypothesis is a statement of fact about the world that can be tested by observation. Hypotheses are often phrased in terms of cause and effect such as ‘If x, then y’. Hypothesis testing research usually applies statistical tests to quantitative data sets.

Some research projects at taught degree level in management and marketing are based mainly on existing sources of information Choosing the topic 37 such as academic papers, published economic data and/or internal company records. Such projects are often termed ‘conceptual’ projects to distinguish them from projects that make use of original information that is gathered by the research student. Projects that generate original data are often called ‘empirical’ projects. The section below will elaborate on the issues and problems of each kind of project.

Many institutions try to get students to think about their proposal quite early in the year even though the project often does not have to be submitted until the very end of the course. Academic staff often find that a high proportion of students leave serious project work until rather late in the year, leading to a panic when submission time is near. The project is itself a major learning experience for students and it is unreasonable to expect that they can plan the entire process in detail in advance.

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Doing Research Projects in Marketing, Management and Consumer Research by Chris Hackley


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