Training intensiv Textanalyse und Interpretation Deutsch: by Claus Gigl PDF

By Claus Gigl

ISBN-10: 312927166X

ISBN-13: 9783129271667

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It explains how communication stimuli, including both online and offline information sources, can affect various components of virtualized image; and how such image influences the behavioral responses of tourists. INTERNET-MEDIATED IMAGE AND BRANDING A destination’s image exerts a critical influence on tourists’ choice due to the intangible nature of its offerings (Baloglu and Brinberg 1997; Cai 2002; Chen and Kerstetter 1999; Fakeye and Crompton 1991; Gartner 1993a, 1993b; McLellan and Foushee 1983; Um and Crompton 1990; Woodside and Lysonski 1989).

Most blogs and podcasts in these sites are portraits of the tourism experience from a personal and subjective perspective. Some quotes to exemplify the type of subjective messages posted are as follows: a tourist talking about a hotel in California: ‘‘Why, oh why? Why didn’t I check this site first? This place—so bad, there was a spontaneous support group for guests in the parking lot the day we left. ’ You have no idea how wrong I was y’’ (IgoUgo 2007b); and finally, a tourist commenting on a meal at a restaurant in Kuwait: ‘‘This week we decided to try a Lebanese restaurant we had seen close to a place called Fresh where my friends have eaten before.

For example, television projects both the audio and visual systems; whereas radio addresses only the audio system. Thus, TV has greater sensory breadth (Li et al 2002). Traditional media such as television, telephone, print, and film are relatively low in breadth because they are mainly dependent on visual and auditory channels; whereas computer-based, newer media can enhance the breadth of mediated experience (Biocca 1997) by adding interactive functions such as changing, rotating, and zooming an attraction as tourists experience it at a real destination (Schlosser, Mick and Deighton 2003).

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Training intensiv Textanalyse und Interpretation Deutsch: Gymnasium Oberstufe by Claus Gigl

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